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Episode 50: The Deals That Made Barefoot Wine a Household Name, with Bonnie Harvey and Michael Houlihan

Episode #50

Bonnie Harvey and Michael Houlihan are the founders of the worlds largest wine brand, international Keynote Speakers, and New York Times Bestselling authors of The Barefoot Spirit, How Hardship, Hustle, and Heart Built Americas #1 Wine Brand and The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People.

From humble beginnings in a laundry room of a rented farmhouse to the boardroom of the world’s largest wine company, E&J Gallo, they learned valuable lessons crucial to any business. They consult and train startups and Fortune 500s on brand building and company culture.

They are highly recommended by companies seeking to increase their sales, and engage, empower, and inspire their people. They are regular contributors to The Business Journals in 43 cities nationwide, Entrepreneur, and contribute articles & interviews to INC, CEO Forum, Forbes, and other major business publications.

Their new audiobook (barefootaudiobook.com) is presented is a theatrical format with Hollywood actors playing the parts, original musical score, sound effects and more!

They are regular media guests on radio, television, and podcasts. Michael & Bonnie present together with a fresh, authentic, and fun style that entertains, educates, & motivates.

What You Will Learn:

  • How Bonnie and Michael got their foothold in the wine industry
  • The deals that led to Barefoot’s inception and growth
  • The inspiration behind Barefoot’s new audiobook, The Barefoot Spirit
  • How Bonnie and Michael pioneered ‘worthy cause marketing’ to build their brand
  • The strategic partnerships that took Barefoot to a new level

How to connect with Bonnie Harvey and Michael Houlihan: