Episode 336: Building A Fitness Empire with Devan Gonzalez
Had an incredible conversation with Devan Gonzalez about scaling a fitness business the right way—without burning out or sacrificing quality.
We broke down how he went from corporate trainer to thriving gym owner, built a game-changing franchise model, and turned sales into service (no sleazy tactics here).
We covered so much in this episode, including:
- How Devan went from corporate trainer to thriving gym owner
- The business model shift that benefits everyone—clients, trainers, & the gym
- Why selling isn’t about pushing—it’s about solving problems
- The key to strong business partnerships (hint: clear boundaries)
- His unique approach to franchising smart, not fast—and why most people get it wrong
And much more!
If you’re a fitness entrepreneur—or dreaming of turning your passion into a real business—this episode is packed with gold.
Tune in to this episode to hear Devan Gonzalez share his insights on building a sustainable business model, empowering franchisees, and creating long-term success in the fitness industry.
• • •
FOR MORE ON THIS EPISODE:
https://www.coreykupfer.com/blog/devangonzalez
• • •
FOR MORE ON DEVAN GONZALEZ
https://www.linkedin.com/in/devangonzalez/
https://www.tiktok.com/@devan.gonzalez
https://www.youtube.com/@devan.gonzalez
https://www.strive11fitness.com/franchise
FOR MORE ON COREY KUPFER
https://www.linkedin.com/in/coreykupfer/
http://coreykupfer.com/
Corey Kupfer is an expert strategist, negotiator, and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author, and professional speaker. He is deeply passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast.
Get deal-ready with the DealQuest Podcast with Corey Kupfer, where like-minded entrepreneurs and business leaders converge, share insights and challenges, and success stories. Equip yourself with the tools, resources, and support necessary to navigate the complex yet rewarding world of dealmaking. Dive into the world of deal-driven growth today!
